The decision has been taken to reduce the use of plastic by the company. Microplastics found in water and air, block the guts of insects and animals. Not just that, but it is also incredibly harmful to ocean ecosystems.
This decision by PepsiCo could prove to be calamitous for start-ups like Liquid Death. The direct consumer retail start-up selling canned tallboys of water with a veneer of environmental responsibility and a metal message.
According to some advocates, aluminum is one of those metals that are 100% recyclable. Not just that, but it also has a better environmental footprint in comparisons to other packaging materials used by various industries.
For now, Pepsi canned water will only be made available at food vendors who stock its products. But the company definitely have plans to spread its canned bottles across its supply chain.
The company has also declared that its LIFEWTR brand will be sold in 100% recycled polyethylene terephthalate. Its bubbly product will no longer be available in plastic packages.
These changes will be implemented next year. This is expected to eliminate 8,000 metric tons of virgin plastics and around 11000 metric tons of greenhouse gas emissions.
The company is also aiming to use nothing but recyclable, biodegradable or compostable packaging by 2025.
Ramon Laguarta who is the CEO and chairman of PepsiCo stated:
“As one of the world’s leading food and beverage companies, we recognize the significant role PepsiCo can play in helping to change the way society makes, uses and disposes of plastics.”
He also added:
“We are doing our part to address the issues head-on by reducing, recycling and reinventing our packaging to make it more sustainable, and we won’t stop until we live in a world where plastics are renewed and reused.”
This initiative by PepsiCo is truly a great one. They are trying to do their best in eliminating plastic from the ecosystem.