The man who served Apple for years with his iconic product designs is now ready to bid farewell to the company. As reported to The Financial Times, he is leaving the company after paying 27 years of service.
During his time in Apple, Ive led a design team that created some of the most iconic products including iPod, iPhone, and various Mac models. But he is soon going to leave the company by the end of 2019 to start his own new project called the LoveFrom next year.
Ive says the company’s name was inspired by the late founder, Steve Jobs. As per the interview:
“there was an employee meeting a number of years ago and Steve Jobs was talking…He said that one of the fundamental motivations was that when you make something with love and with care, even though you probably will ever meet…the people that you’re making it for, and you’ll never shake their hand, by making something with care, you are expressing your gratitude to humanity, to the species.”
Apple has already confirmed the move in a press release. The company also added that they will remain a client of his new design firm.
Tim Cook stated in the release:
“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s ground-breaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care.” he also added, “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony into the future.”
It is reported that VP industrial Design Evans Hankey and VP Human Interface Design Alan Dye will fill up the position left by Ive who joined the company full time in 1992.